Electronic music fans around the world are celebrating the fact that the UK has officially become the first country in the world to have a record label that specializes in electronic music, as well as the first in the western world to embrace it as a legitimate form of art.
“We are living in the most exciting time for electronic musicians,” said Martin Riggs, founder and managing director of the music label Uplifting Records.
“We have had an incredible amount of support from the world’s biggest artists, from Kanye West to Madonna to Justin Bieber.
We have artists like Beyoncé, Adele and Jay-Z that have supported our music and our brand and are bringing our music to audiences that they have never heard before.”
According to Riggs and Upliving, the success of the label is largely due to its approach to digital distribution.
While other labels have been experimenting with digital distribution, Uplisting is the first to be entirely digital.
Its platform, which is still in its infancy, will allow artists to upload tracks directly from their own devices and stream them to a wide audience.
Riggs said Uplending is the kind of digital distribution that would be unheard of in other countries.
“The reason we’re doing this is that we’re very careful about who is listening to our music,” he said.
“That means we don’t have to pay a licensing fee.
We’re not charging artists for their songs, but we are making them more accessible.”
The label has been in business for five years, and is now part of the new company Soundcloud, which will be launching in the United States next week.
The site, which allows artists to share their music with their followers, will be the most widely used of all the major music services.
While it’s a bold move by a major label, Riggs is confident that the music fans in the U.K. are ready for it.
“I think it’s the future of music,” said Riggs.
“Music is the future.
It’s just the next frontier of music, and there are a lot of people who have really come out of that.”